FRANCIS SERIAU

Creative Business Mentor

Supporting and advising entrepreneurs in the creative industries

“All successful entrepreneurs stress the importance of having a good business mentor and advisor. Especially during times of change and uncertainty”

 
 

 
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ACHIEVE MORE, TRANSFORM YOUR BUSINESS AND CAREER

Hello, welcome, I’m Francis,

If you need help steering and growing your creative business and developing your entrepreneurial skills, I am uniquely equipped to help you.

Having made a career in the music industry, creating, building and selling a highly successful global music training brand, I made it my mission to help, guide and support entrepreneurs in the creative industries worldwide.

Francis

You, the entrepreneur

 

Being a creative and running your own business successfully is both exciting and rewarding. But getting and staying there can be very complex and a real challenge.

Creatives can excel at what they do but can lack the real business and entrepreneurial skills required.

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Mentoring

 

We’ll work on your key priorities, on strategy, organisation, growing your market, standing out for the crowd and much more.

I bring practical, action driven solutions, fast, to get you and your business where you need to be.

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Track record

 

Entrepreneur, Mentor, Educator and Musician. I support and advise entrepreneurs in the creative industries, including film, music, visual-effects, V.R. animation, architecture, design, arts, creative hubs, live-events, media, creative digital tech…

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Testimonials

 

Their personal journey, talents and aspirations are inspiring, their successes hugely rewarding.

I’m very grateful for their comments and their support.

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REWARD
 
 

You, the entrepreneur

Being a creative and running your own business successfully is both exciting and rewarding. But getting and staying there can be very complex and a real challenge.

It can leave you feeling overwhelmed, vulnerable and at the mercy of events that seem out of your control. Perhaps also feeling trapped, like running on a non-stop treadmill in a situation you think you cannot change.

Creatives can excel at what they do but can lack the real business and entrepreneurial skills and know-how needed. The support, advice and added value that I bring can make all the difference.

This will be particularly relevant in the key, strategic or difficult stages of your business’ life.

As someone who has walked the same path, I understand creatives, I appreciate your business and your problems. I know the solutions you seek and need to get you and your business where you need to be.

“My brief to Francis, when first introduced, was to guide me through the process of restructuring my company in the wake of major changes due to relocation, Directorial retirement and rebranding. His guidance was vital to this journey and his insightful mind was quick to highlight where the work needed to be done.”
Mark Jermyn - Owner SPC ltd

GET IN TOUCH

Get in touch for an initial free chat. See what difference this could make to your business.

CREATIVE
 
 

Mentoring

We work collaboratively, as a team.

My aim is to be inspiring and bring practical and action driven results. Fast.

Together, we will assess the position of your business and how your entrepreneurial and leadership skills match the task ahead.

We will look at the key challenges you face as well as your goals and motivation.

We’ll identify the key areas that need focusing on and devise a personalised action plan.

My mission is to help you go further and transform your business and your career, encourage you to dream bigger and achieve new goals.

Format

Our sessions can take place via video link or face to face. They generally last an hour. We’ll agree a level of mentoring which fits your objectives, time and budget.

Key areas we might work on:

  • Your strategy, objectives, mission and priorities
  • Understanding your market
  • Differentiating yourself from the competition
  • Creating a strong brand, using your uniqueness
  • Marketing and promotion
  • Converting sales effort into new business
  • Strategies to increase your revenues and profits
  • Improving the structure and operations of your business
  • Management and leadership
  • Finances
  • How to recruit, train, integrate and delegate
  • How to diversify
  • Developing your creativity and innovation
  • Building strong networks and using them
  • Overcoming challenges and bouncing back from difficulties
  • Managing and looking after yourself as an entrepreneur
  • Scaling up
  • Exit strategy or acquisition

These are just a sample, you may have others on your wish list! I’ll work with you to ensure your success.

GET IN TOUCH

Get in touch for an initial free chat. See what difference this could make to your business.

EXPERIENCE
 
 

Track Record

Francis Seriau

In 2021, in recognition of Francis’ special contribution to pop music education, Francis received an Honorary Fellowship from RSL Awards.

  • Born in France, bi-lingual, dual-national, I am mostly based in London. I support and help clients internationally.
  • Created, developed and sold the first and top music college for pop and rock musicians in Europe: Tech Music Schools (now part of the BIMM group). It operated in 50 countries and trained many of the best musicians on the international scene.
  • Creative Business Mentor to clients including: Film, Visual-Effects, Music, Animation, Architecture, Design, Dance, Creative Hubs, Live Events, Media, Creative Digital Tech…
  • Educator at Sup de Pub, Communication School, Paris
  • Mentor at La Fabrik, start-up incubator - Sup de Pub, Paris
  • Honorary Doctor from the University of West London; a Fellow of the RSA (The Royal Society for the Encouragement of Arts, Manufactures and Commerce); a Fellow of RSL Awarding the Contemporary Arts
  • Member of UCL Advances Mentoring team
  • Adviser to the Mayor of London’s Fund for Young Musicians
  • Globally renowned music coach
 

Author of articles on entrepreneurship
Éditions BGO

BGO logo

https://editionsbgo.com/

GET IN TOUCH

Get in touch for an initial free chat. See what difference this could make to your business.

GUIDANCE
 
 

Testimonials

I’m grateful for their comments on my work and their support

James Hilditch

'I would recommend Francis as a business mentor to anyone looking for guidance, advice or support. His words of wisdom and experience have been of huge benefit, not only to my business, but to me as I grow into a leadership role. Running a business can sometimes feel like driving in an unknown country with no map. It is exciting, rewarding but also daunting; Francis can certainly help with the journey.'

James Hilditch - Founder and MD of Bear Jam Productions, a creative video production company specialising in branded and social content.

https://bearjam.co.uk


Massimiliano Magagni

'After over 20 years in the Music Education Business we started working with Francis with the idea of creating more income for our business. His ability to help us analyse, re-think and restructure has taken our activity to places that we wouldn’t think possible. We have not only achieved our initial goals but we were able to reach new territories.'

Massimiliano Magagni - Owner-CoFounder Music Academy and Creative Hub Bologna.

https://bologna-creativehub.it/en/home-eng/
https://www.music-academy.it


David Kohn

'We were looking for a mentor to support the growth of the practice, someone with good understanding of business within a creative industry. Francis has proved to be an excellent adviser and sounding board for all aspects of the practice, leading to greater confidence in making strategic decisions. Francis’s background as both an entrepreneur and musician was very helpful in relating to the challenges of a creative business. We are delighted to be working with him.'

David Kohn - Founder and Director of David Kohn Architects

https://davidkohn.co.uk


Steve Lionel

'I'd like to express my deep gratitude for the precious contribution you've made in advising our Fabrikants.

I'd like to emphasize that your contribution has been invaluable, and I'm grateful for the lessons and feedback you've kindly shared with us... Thank you for your commitment and dedication…'

Steve Lionel - Direction des Programmes, La FabriK by OMNES Education

https://supdepub.com/la-fabrik-par-omnes-education/


Gary Brown

'We were introduced to Francis Seriau who quickly understood the nature of our business and our current position in it. Francis was a driving force in making sure we addressed what had been identified and at the same time opened up new initiatives as he came to learn more about us and our industry.

Francis thinks on his feet and has solutions and ideas every time we throw something at him. The experience and methods he brings to the table have been invaluable to us. Francis is a charming, engaging and warm character who we hope we will know for years to come.'

Gary Brown - CEO Munky Ltd (Visual Effects) now part of Technicolour


Thomas et Clémentine

'Francis nous a permis de prendre du recul sur notre activité, prioriser et réfléchir sur certains points stratégiques sur lesquels nous ne prenions pas le temps de nous poser. Grâce à lui nous avons pu clarifier notre mission, ADN et élargir notre vision de l’entreprise.'

Thomas et Clémentine - créateurs de Graine de Production, société de production audiovisuelle, Paris.

www.grainedeproduction.com


Victor Gilles

Lorsqu’on travaille seul, il est souvent difficile de prendre du recul sur notre business. Avec des conseils toujours avisés, Francis m’aide à prendre de la hauteur pour construire un business solide.

Son parcours en tant que créateur et dirigeant est très motivant pour moi. Son état d’esprit, sa manière de réfléchir et de proposer des pistes de travail démontrent la richesse de son expérience.

Bienveillant, il trouve toujours les mots justes pour m’aider à repousser mes limites. C’est un véritable plaisir de travailler avec Francis !

Victor Gilles - Co-Fondateur Académie Puchol

https://academiepuchol.fr


Mark Jermyn

'My brief to Francis, when first introduced, was to guide me through the process of restructuring my company in the wake of major changes due to relocation, Directorial retirement and rebranding. His guidance was vital to this journey and his insightful mind was quick to highlight where the work needed to be done.'

Mark Jermyn - Owner SPC ltd

http://www.spc-ltd.com


Dan Howson

'As owners of our events company in the entertainment industry we are extremely grateful for the ongoing positive impact Francis has on us, our business and our staff.

His ethos coupled with his own vast experience as a successful entrepreneur and educator, on a global scale, has given us the tools and confidence to drive our business in the right direction and to reach our goals fast and in a measured and structured way.

Fundamentally Francis is a human being, he has an eye for the original and marries a disciplined hard-working attitude with a friendly and sincere approach, which can only be admired and respected. We hope to be working with Francis for some time to come.'

Dan Howson - Director, The Live Firm

https://www.instagram.com/thelivefirm/


SCT

'Our charity, SCT, works with people in recovery from addiction, homelessness and trauma. We work to enable people to move on from their past and find their true selves through innovation, enterprise and care. We want our staff to be the best they can and our service users to realise their amazing potential so Francis has been helping us on a pro-bono basis. Francis has the ability to communicate to everyone, no matter what their background, in a way that is easy to understand, aspirational, energising and warm; not an easy cocktail to manage.'

We have all gained a huge amount from working with Francis and spending time with him one gets the feeling that the world is your oyster.


Get in touch for an initial free chat. See what difference this could make to your business.

LEADERSHIP
 
 

My Story

From my early years in France I would create drum kits out of pots and pans and everything I could lay my hands on. We had modest means at home, so, it wasn’t until age 17 that we could afford to buy a real drum kit.

School was never my thing. I was a dreamer, I was a drummer. My head in the clouds, imagining a different and better life than the one school had planned for me.

I was determined to make a career in music. So, aged 21 I left my French village and moved to London. The only few words of English I knew were those I could remember from the record sleeves I had.

London in 1979 was grey and seemed unwelcoming but it was alive with music. The music scene was buoyant, it was a dream come true. I auditioned, joined bands and turned professional by the mid 80s, working with different artists in the UK, then in Europe. I also started teaching and discovered a gift and a passion for sharing knowledge and helping others reach their goals.

I was amazed that the UK, the home of rock music, had no proper facility where you could study rock music. Just stuffy old classical and jazz establishments which looked down on rock music and musicians. I had a serious grudge to bear against those who refused to give others a fair chance. Probably fuelled by my difficult early years in French schools.

So, to redress what I saw as a great injustice, undeterred by the prejudice I encountered, I set up what became the first rock music college.

Based in West London, its aim was to serve the music community and provide access to quality music education for deserving and talented musicians.

I developed a unique curriculum and methodology and with the help of my team, we partnered with universities, established the first degree in rock music, and led the way in contemporary music education for the next 27 years.

By 2000, Tech Music Schools was the largest and most prestigious rock music college in Europe. Listed in the top 5 schools in the world, we employed over 130 staff and taught 1000s of students from 50 different countries, many of whom became international artists in their own right.

By 2010 though, the industry had changed beyond recognition and red tape was stifling creativity and innovation. I felt we could no longer fulfill our mission. It was time to move on. And so, after 27 years of leading this amazing and successful venture, I sold Tech Music Schools to Sovereign Capital, a private equity group who incorporated it into the recently acquired BIMM Group.

The time that followed was very difficult and I was faced with what seemed a huge challenge. What would I do and where would I go next?

I wanted and needed to find a new purpose and mission in my life. One that would be fulfilling and which would let me carry on contributing to society. My strengths were in entrepreneurship, in understanding the creative industries, in sharing my expertise and enabling others to succeed, and of course, in music.

It was while working for University College London, where I was mentoring entrepreneurs and businesses, that I became fully aware of the added value I could bring to the field of entrepreneurship and more specifically to the creative industries.

Helping entrepreneurs go further, transform their businesses and careers, push them to dream bigger and achieve new goals became my mission.

To this day, enabling others to succeed remains my passion.

GET IN TOUCH

Get in touch for an initial free chat. See what difference this could make to your business.

ACHIEVE MORE, GET IN TOUCH

Our first discussion is free and without obligation.

We’ll look at your needs, your current position, the challenges you face and your goals. I will be able to answer your questions and we’ll identify the key areas where I could help you.